We are looking for an experienced Digital Marketing Strategist to join our team. You will help us use web technologies to achieve our client's business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness, conversion and ROI.
If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team.
You should be able to effectively connect our client's brand with their online customers.
- Set digital marketing strategies and create paid campaigns using; Google Ads, Facebook Ads, LinkedIn Ads.
- Research products, services and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web presence and optimize ad campaigns
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Build strong clients relationships through personalized web interaction
- Keep up-to-date with our clients persona and proactively suggest new campaigns and ideas
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
- Identify advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technologies developments
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Bilingual (English and French)
- Google Ads certified
- Demonstrable experience with SEO/SEM/PPC
- Experience implementing and optimizing Google Ads and Facebook Ads campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- BSc degree in Marketing, Advertising or relevant field is a plus